OK, answering @inga and @Cat,
If the world were fair and reasonable and filled with intelligent people, then the correct approach would be a fair-and-square marketing campaign…
But the reality is very different, and PEMF is a very different product, where typical marketing strategies do not apply the same way that they do for unregulated technologies.
I could write a very long and tiresome book about this, but I’ll just hit the very high spots, with the understanding that I do not want to write thousands of words about marketing on this forum which is intended for other purposes.
Bottom line: Marketing in PEMF is extremely bad, fraudulent, cutthroat in every way. I will not engage in that milieu. For most PEMF companies, the ONLY thing they do is marketing. I have no background, skill, or interest in that area, and they out-gun me 1,000,000 times. Why, seriously, using some common sense, why, would I engage in a fight where I am crushed and utterly defeated before I even begin? This makes absolutely no sense.
Nonetheless, many friends and colleagues have prevailed upon me over the last decade to give it a try anyway. So, with my full support I encourage them to “go for it”. My only restrictions: they must tell the provable truth, and stay within the limits of US law.
The disastrous results are always the same, even though several of them are marketing specialists and put a lot of their time and resources into this effort, and they repeatedly assured me that they could make it work. But they can’t, and they didn’t succeed, for many different reasons.
The key thing is one of philosophy and intentions. My intent is NOT to maximize profit. Therefore you can toss out the window essentially everything you might know about business and marketing strategy.
My intention is to bring truth and real science to the field of PEMF. Neither plays well in the realm of marketing. With both arms and one leg tied behind my back because I refuse to lie or misrepresent the technology, I would be forced to compete against legions of people willing to say or do anything to make a sale. That will never “put the technology in front of a larger audience”. PROOF: We’ve already tried it, many times, doing it that way… and you never saw it because the soft-spoken truth never rose above the deafening roar of marketing hype and fraud.
If I keep this in the arena of science and truth, then I easily beat the competing noise and misrepresentations. That is what I have decided to do, and it is slowly forcing the entire field of PEMF globally to self-correct. I have been able to have an impact on PEMF globally, and I know this because several competitors have complained about it. I have been able to drive global pricing of PEMF systems down by proving that effective PEMF does not need to cost $50,000.00, as it did when I started many years ago. Most PEMF manufacturers now use technology directly copied or derived from my early work. My scientific findings can be applied to other PEMF products and technologies. This has improved PEMF technology overall. And I have also been stating and repeating the scientific truth, over and over, and it is slowly getting baked-in to a lot of the public discourse about PEMF (including some competing marketing material!).
As a result, many of the worst, most dangerous, and least effective PEMF products have been driven from the market because the consumer is getting better educated about PEMF, and there are more affordable and effective options.
And a facebook campaign, to be effective, is basically a full-time job. The FB Monster needs constant feeding, every day, and I have seen a few good people get sucked into that vortex. Plus, anyone who is easily swayed by FB, well, honestly, they are probably not the type of person who would I can help.
It would be very easy for me to just make this another PEMF product, cheapen it, withdraw from research, go off-shore to avoid regulation, etc, to maximize profits. But that is not my objective.
So, my strategy is to put my energy, resources, and effort into the key aspect of PEMF where I can dominate the conversation (science and truth). People can easily find me if they do a little digging in. That is the kind of person I want to deal with, and that is the type of person I can help by telling them the truth. And this is a lot of people, even if it is only a small percentage of the total population.
I am playing the long-game, to make sure that PEMF technology is safe and effective enough that it is permanently embedded in our future. I am making sure that the basic knowledge is public and widely available. But most people are simply not ready for PEMF technology yet. When they are, in the future, then a better technology that can be mass-marketed will become a viable option.